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I sat down to write a postcard headline–and wound up writing a mission statement. Years later, the client still used the line on the first page of their business plan.
Client: Kid’s Hair
Art direction: Pat Wright
Client: Kid’s Hair
Art direction: Pat Wright
Click on image to enlarge
Strategy meant realizing
that designers were not motivated by money but by what money could make possible.
Agency: Kilter
that designers were not motivated by money but by what money could make possible.
Agency: Kilter
Here’s what I bring to your strategic challenge:
Years of experience for clients from Avon to Zimmer. A set of proven questions about your audience, product, point of difference, marketing process, and world. And, of course, a lot of listening.
Budget permitting, those insights are also shaped by formal research. (Don’t worry. I know some people who know some people who do some regression analysis.)
But experience, processes, and research are just the start. Strategy is ultimately a creative act.
Strategy transforms data into information, information into insight, and insight into something like art.
When I say “strategy,” I mean insights that help you thrive. When I say “strategy,” I mean messages that connect with your audience.
If you want a fresh perspective on who you are, how you’re different, and how you can thrive, contact me. I’ve prepared a brief PowerPoint that will give you a good sense of what I can do.
If you’re an agency pitching business, let’s discuss working together. I clean up fairly well.
Years of experience for clients from Avon to Zimmer. A set of proven questions about your audience, product, point of difference, marketing process, and world. And, of course, a lot of listening.
Budget permitting, those insights are also shaped by formal research. (Don’t worry. I know some people who know some people who do some regression analysis.)
But experience, processes, and research are just the start. Strategy is ultimately a creative act.
Strategy transforms data into information, information into insight, and insight into something like art.
When I say “strategy,” I mean insights that help you thrive. When I say “strategy,” I mean messages that connect with your audience.
If you want a fresh perspective on who you are, how you’re different, and how you can thrive, contact me. I’ve prepared a brief PowerPoint that will give you a good sense of what I can do.
If you’re an agency pitching business, let’s discuss working together. I clean up fairly well.